Topic Personnel - Print advertising - media kit

wirtschaft+weiterbildung - The magazine for the leaders in further education

Deutsche Version

With 79%, wirtschaft+weiterbildung reaches the highest share of decision-makers responsible for making investments in the field of further education. It takes a close and objective look at trends in leadership, HR development and the use of technology and evaluates them in light of their practical application.

Target Audience

Executives, Human Resources managers, management trainers and E-learning experts

Performance Data

Circulation audit IVW certified 04/2011

Circulation Analysis
Printing figure:	17,019
Actual copies distributed:	15,949
Total net paid circulation:	5,447
Subscriptions:	3,174
Frequency:	10 times per year

Advertising Formats and Prices

Prices valid to 31.12.2012. All prices are quoted excluding VAT.

Size	Position	Type area	Bleed_*	Color	Price
2/1		348 x 249	420 x 280	4c	6,900 €
1/1		176 x 249	210 x 280	4c	3,900 €
Junior Page	portrait	112 x 178	132 x 194	4c	3,300 €
1/2	landscape portrait	176 x 123 85 x 249	210 x 143 103 x 280	4c	2,700 €
1/3	landscape portrait	176 x 81 56 x 249	210 x 101 73 x 280	4c	1,950 €
1/4	landscape portrait 2-column	176 x 60 40 x 249 85 x 123	210 x 80 60 x 280 103 x 143	4c	1,500 €
1/6	portrait	56 x 123		4c	800 €

* plus 5 mm bleed

Special placements
Inside front cover and outside back cover possible for a 20% surcharge over the basic price (4c).
1/3 page high next to the Editorial possible for a 10% surcharge over the basic price (4c).

Surcharge not subject to discounts.
No surcharge for bleeds/spreads across the gutter.

Special formats
Possible on request

Special advertising formats

Ad flaps

Page-high flaps on the front and back cover. Placement of the ad on the inside and outside of the flap is possible.

The top 1420 mm on the outside front cover is reserved for the publisher’s logo and title.

Ad format on outside 70 x 138 mm
Ad format on inside 105 x 280 mm
Price 6,900.- €

Loose inserts

Maximum size 205 mm width x 270 mm height up to 20g

Total circulation 200.- €/1,000
Partial edition insert 250.- €/1,000
Each additional 10g 10.- €/1,000
(Prices incl. share of postage)

Loose inserts in excess of 20g available on request with binding samples
Minimum circulation 5.000 Copies
Deadline for submission 14 prior to publication.

Bound inserts

Format available on request

4-page bound inserts
Total circulation 200.- €/1,000
Partial edition 300,-€/1,000
(Prices incl. share of postage)

All pages must be printed and may not be paginated
Deadline for submission 14 prior to publication

Tip-On-Karte/CD

Postcards 100.- €/1,000
CD-ROM 150,-€/1,000
(Prices incl. share of postage)

Stick-on inserts are subject to special agreement and possible only in connection with a 1/1 page ad.

Placement available on request
Deadline for submission 14 prior to publication

Discounts and Terms of Payment

Discounts on purchases within one (contract) year

Series discounts	Volume discounts
2 times or more 3%	2 pages or more 5%
6 times or more 5%	6 pages or more 10%
9 times or more 10%	9 pages or more 15%

Terms of payment
Net 10 days after receipt of invoice

Downloads

Contact Persons

Director of Sales Print

Klaus A. Sturm

0931/27 91 733
0931/27 91 477
E-Mail

Key Account Manager

Annette Förster

0931/27 91 544
09367/98 76 04
E-Mail

Tobias Schmid

0931/27 91 753
0931/27 91 477
E-Mail

Advertising Sales Department

0931/27 91 472
0931/27 91 477
E-Mail