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ProFirma - The magazine for innovative medium-sized enterprises
The modern business magazine for entrepreneurs, CEOs and executives in the mid-sized business segment - independent, across business segments
Target Audience
Owners, CEOs and self-employed persons in medium-sized companies, across business segments
Performance Data
Circulation audit IVW certified 04/2011
| Circulation Analysis | |
|---|---|
| Printing figure: | 96,548 |
| Actual copies distributed: | 94,767 |
| Total net paid circulation: | 73,104 |
| Subscriptions: | 42,227 |
| Frequency: | 10 times per year |
Advertising Formats and Prices
Prices valid to 31.12.2012. All prices are quoted excluding VAT.
| Size | Position | Type area | Bleed* | Color | Price |
|---|---|---|---|---|---|
2/1  |
348 x 249 | 420 x 280 | 4c | 23,200 € | |
1/1  |
176 x 249 | 210 x 280 | 4c | 12,600 € | |
2/3  |
quer hoch |
116 x 249 | 132 x 280 | 4c | 8,700 € |
Junior Page  |
hoch | 112 x 178 | 132 x 194 | 4c | 7,900 € |
1/2  |
landscape portrait |
176 x 123 85 x 249 |
210 x 143 103 x 280 |
4c | 6,600 € |
1/3  |
landscape portrait |
176 x 81 56 x 249 |
210 x 101 73 x 280 |
4c | 4,400 € |
1/4  |
landscape portrait 2-column |
176 x 60 40 x 249 85 x 123 |
210 x 80 60 x 280 103 x 143 |
4c | 3,550 € |
* plus 5 mm bleed
Advertising splitting
In partial edition possible
Special placements
Inside front cover and outside back cover possible for a 15% surcharge over the basic price.
1/3 page high next to the Editorial possible for a 10% surcharge over the basic price.
Surcharge not subject to discounts.
No surcharge for bleeds/spreads across the gutter.
Special formats
Possible on request
Special advertising formats
Ad flaps
Page-high flaps on the front and back cover. Placement of the ad on the inside and outside of the flap is possible.
The top area on the outside front cover is reserved for the publisher’s logo and title.
Type 1
Ad format on outside 70 x 140 mm
Ad format on inside 105 x 280 mm
Price 13,300.- €
Type 2
Ad format on outside 105 x 220 mm
Ad format on inside 105 x 280 mm
Price 16,000.- €
Loose inserts
Maximum size 205 mm width x 270 mm height up to 20g
Total circulation 150.- €/1,000
Partial edition insert 200.- €/1,000
Each additional 10g 10.- €/1,000
(Prices incl. share of postage)
Loose inserts in excess of 20g available on request with binding samples
Minimum circulation 10.000 Copies
Deadline for submission 14 prior to publication.
Bound inserts
Format available on request
4-page bound inserts
Total circulation 150.- €/1,000
Partial edition 200,-€/1,000
(Prices incl. share of postage)
All pages must be printed and may not be paginated
Partial edition possible.
Minimum circulation 10.000 Copies
Deadline for submission 14 prior to publication
Tip-on cards
Postcards 90.- €/1,000
(Prices incl. share of postage)
Stick-on inserts are subject to special agreement and possible only in connection with a 1/1 page ad.
Placement available on request
Minimum circulation 10.000 Copies
Deadline for submission 14 prior to publication
Discounts and Terms of Payment
Discounts on purchases within one (contract) year
| Series discounts | Volume discounts |
|---|---|
| 2 times or more 3% | 2 pages or more 5% |
| 6 times or more 5% | 6 pages or more 10% |
| 9 times or more 10% | 9 pages or more 15% |
Terms of payment
Net 10 days after receipt of invoice