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Professional know-how, current news on business, business management and E-business are characteristic of profirma.de’s range of products. The online portal to the trade journal of Haufe Gruppe takes an in-depth look at the information in the magazine. Around 250 working aids, tools, checklists and forms for more efficient work are available for download in the magazine archives.

Target Audience

Owners, CEOs and self-employed persons in mid-sized and large companies, across business segments

Performance Data

Page impressions	27,000 per month
Sessions	10,000 per month
Newsletter subscriptions	6,200

Advertising Formats and Rates

Prices valid to 31.12.2012. All prices are quoted excluding VAT.

Advertising media	Pixel (WxH)	KB gif/jpg/swf	KB Fallback bei swf	Website	Mittelstands- Rotation
Bigsize/ Leaderboard	728 x 90	60	60	TKP 80 €	TKP 48 €
ContentAD*	300 x 250	60	60	TKP 100 €	TKP 65 €
Skyscraper	max. 200 x 600	60	60	TKP 80 €	TKP 48 €
TandemAD	Variable	60	60	TKP 100 €	TKP 65 €
Hockey Stick	Variable	60	60	TKP 100 €	TKP 65 €
Wallpaper	Variable	60	60	TKP 120 €	TKP 72 €

• Special advertising formats possible on request
• The following formats are available: animated gif/jpg, html/rich media
• Contact price per 1,000 impressions (CPM) = price for loading 1,000 ad impressions

* Homepage available on request

Discounts and Conditions

from 5,000.- €	3 %
from 10,000.- €	5 %
from 25,000.- €	10 %
from 50,000.- €	13 %
from 75,000.- €	15 %
from 100,000.- €	20 %

(as price list, client gross)

Terms of payment
Net 10 days after receipt of invoice

Agency commission
15% for bookings via agencies

Submission of advertising material
Submit 7 business days prior to date of publication to onlinewerbung@haufe.de

Minimum call volume
600.- €

Download

• Media Kit SMB 2012 [PDF, 856 KB]